to the left to the right

iPhone Design Blog
iPhone design mistakes: Disregard of context. A lack of understanding of how, when, where and why the mobile device is being used
07 September, 2009
The iPhone will always just be part of a much bigger picture. How well you address human and environmental factors will greatly determine the success of your product.

All too often, iPhone developers create products in an environment isolated from their customers. In order to create a really appealing application, developers must stop focusing on just the mechanisms of the app. Zoom out — understand the person using the application, as well as the complex environmental factors surrounding that person.


Read full article
Top 5 iPhone design mistakes
11 August, 2009
"It's only 99 cents, it doesn't matter if it sucks, I'm still gonna try it." -- How many times did you say something like that to yourself while downloading the next promising app? How many screens filled with those apps you do you have on your iPhone? 4? 6? 10? How many of those apps do you actually use?

On average, only 3% of people who have downloaded an app use it after 30 days. Why? Because majority of iPhone apps doesn't make any sense to the users. It's similar to the PC software situation a couple of decades ago. Have we not learned from our mistakes? iPhone applications nowdays are designed by developers who look only at the implementation side of the problem. When the app goes live, beautiful code often fails to address real customers' needs. The result: thousands of useless applications in an AppStore which people download once and then never use.


Read full article